What your website needs
Show the product itself early. A short demo, a try-it section or real screenshots do more than a list of features.
Explain who it’s for with a few concrete use cases, so visitors see someone like themselves.
Compare it with what they do today, which is often a spreadsheet or doing it by hand. That shows why it’s worth switching.
Be clear about the price. A free plan and one plan worth paying for is easy to understand. Before launch, the same site can collect sign-ups.
What your visitors wonder
Is this for someone like me?
Use cases with roles or situations they recognize.
Is it worth it?
Show the time or effort it saves compared with doing it by hand.
What does it cost?
Plans in plain numbers, with what’s included in each.
Can I try it first?
A free plan, a trial or a live demo lowers the risk.
Is this a serious product?
A tidy site, real testimonials and clear terms build trust before they’ve used it.
A template that can cover this
Hedvig
Hedvig is a product site for a digital product, built to work both before and after launch. It has use case cards, a comparison with doing it by hand, a try-it section, plans, and a waitlist and a launch version of the hero.
