What your website needs
One page is usually enough. A sales page for one product, read from top to bottom, works better than a site with many pages that each say a little.
Start with what the buyer gets, in one line. Then show what changes for them compared with how things are today.
Show what’s inside. Screenshots, a list of modules or a sample page tell them what they’re paying for.
Put the price, your story and your guarantee close together, since that’s where they decide. If you’re still testing the idea, a waitlist version lets you collect interest before the course exists.
What your visitors wonder
What will I be able to do after this?
Describe the result the way they would describe it themselves.
What’s inside?
List the modules or show previews, so they know what they pay for.
Why learn this from you?
A short story about how you learned it, and who you’ve helped since.
What if it isn’t for me?
Say plainly what your guarantee or refund policy is.
What happens after I pay?
Explain how they get access and how long it takes.
A template that can cover this
Course Creator Lara
Lara is a sales page for one course, guide or toolkit you made yourself. It has a sales version and a waitlist version of the home page, product previews, the steps from buying to using it, and an FAQ with the biggest doubt first.
