What your website needs
Your site should help the right client decide to book a call with you. Everything on it can point there.
Show a few projects in depth instead of a wall of thumbnails. For each one, say what the client needed, what you made, and what changed for them afterwards. That is what a buyer compares with their own situation.
Explain your process in a handful of steps, from the first call to handover. Say roughly what a project costs, or where your prices start. Clients who can’t find a number often assume you’re out of reach.
Keep the about page short and about how you work. Home, a few customer stories, pricing, about and contact is enough.
What your visitors wonder
Have you done work like mine?
They look for a project close to their own industry or size. Name the type of client in each story, so they can find themselves.
What will it cost?
A starting price or a typical range is enough to keep them reading.
How does a project work?
Say how long it takes, how many rounds of feedback they get, and what they receive at the end.
Why you and not a cheaper option?
Compare yourself honestly with a logo contest, a big agency or doing it themselves, and say who each one suits.
How do I start?
One clear way to book a call, and a line on what happens during it.
A template that can cover this
Nora
Nora is built for a brand or identity designer who works alone. It has customer stories with a page per project, a pricing page, a work process, an FAQ and a comparison with the alternatives.
Every page leads to booking a call.
