What your website needs
Say what the app does in one line, and show it. A few features with screenshots explain more than a long description.
Show progress. A changelog with dated updates proves the app is moving, and gives you something to share every time you post one.
Make the waitlist signup the first and the last thing on the page. Ask for an email and nothing else.
Keep it small. A home page, an updates page and a privacy policy is enough until launch.
What your visitors wonder
What does this app do?
One line and a feature grid they can take in at a glance.
Is it actually being built?
Recent, dated updates with screenshots.
When can I use it?
Give a rough launch window, even if it’s only a season.
How do I get early access?
One email field, and a note on what they’ll receive.
Can I trust you with my email?
Say how often you’ll write, and link to your privacy policy.
A template that can cover this
Newcomer
Newcomer is a waitlist site for an app that’s months from launch. It has a feature grid, a changelog with a page for every update, posts from early users, and the signup at the top and bottom of the page.
